Successful businesses everywhere leverage a robust digital marketing strategy. It allows them to forge a great online presence. An integral part of this process is content. Whether you require a sales copy or informative blogs to educate your audience, you must have content writers with you. So, what is a content writer? It’s a question that just about anyone wonders. Although people know that these individuals mainly build content, they still are a bit unfamiliar with the profession. You don’t need to question anyone anymore. In this blog, you’ll find everything about content writers, what they do, and the skills they have, and why businesses need content writing professionals.
What Is a Content Writer?
A content writer is a person who creates relevant and engaging content for business websites. Every company’s website targets a specific audience. For it, they require high-quality content that resonates with them. A writer creates search engine optimized content for websites. It means written work that contains keywords that the target audience is using.
By targeting keywords, the writers increase the chances of the content they write being found by people online. Content writing is a rapidly growing field. Did you know that over half (78%) of the success that content marketers achieved was because of high-quality content? It’s the reason why almost half of the marketers today want to outsource their content needs.
What Does a Content Writer Do?
These writers are adept in writing online content like blog posts, articles, and social media content. Many of them specialize in writing in a range of styles and genres. When they work on a specific project of a brand, they maintain a style and stick to a specific format. This format and style align with the company they are working for.
The content of the writers enhances brand visibility. It also allows the target audience to find more about the services they are interested in. Some of the types of writing pieces that these writers specialize in include the following.
- Website pages
- Social media posts
- Case studies
- Press releases
- Email newsletters
- Audio and video content
Some of their daily responsibilities include the following:
- Studying a topic in-depth to learn more about it.
- Interviewing customers so as to outline content requirements.
- Developing style and formatting rules to facilitate good consistency across all projects.
- Reviewing and editing content as per client requests.
- Completing writing projects exactly in the specified timelines.
- Meeting all content deadlines so as to ensure client satisfaction.
- Adhering to content and style needs for a specific project.
Kinds of Content Writers in a Writing Agency
You can find content writers spread in every domain. Some of them work in private companies, and some in government enterprises. There’s even a population of writers who are self-employed. They are called freelancers. Usually, a content writing agency will have various types of content writers. They include the following.
1. Brand journalist
Brand journalists mainly concentrate on enriching the image of a brand. They ensure that all content pieces of a specific business they are working with truly engage readers. For it, they learn deeply about the company to tell about its products in a storytelling manner. They concentrate on describing its products and on the creators of those products.
Ghostwriters are freelance content writers who can write everything like eBooks, stories, novels, whitepapers, thought leadership content, and etc. Freelance writers or ghostwriters are also a part of a content writing company. They take on a variety of writing tasks, both fiction and non-fiction. They write in a tone and voice that matches the existing company content. These types of writers don’t take the credit for their writing. It goes to the brand for which they are writing.
3. Social media writers
The main aim of a social media writer is to write content that instantly captivates the attention of people. Their broader motive of writing is to enhance traffic and sales. They write for various platforms like Instagram, Twitter, LinkedIn, and the like. Their posts generate many comments, likes, and shares. So, the brand for which they are writing enhances its presence online.
Copywriters are experts at crafting digital and print content. Their focus is mainly on writing website content like articles, infographics, and product descriptions that hook the target audience. Usually, brands on a tight budget are looking for copywriters. They are adept at taking on the bulk of the writing tasks and completing it well on time.
5. Email writers
Email writers have greater knowledge of human psychology and behavior. They use it to write content that encourages people to take action. You’ll find them working for businesses that want to make customers do things like signing up for newsletters, entering contests, and the like. Email writers know how to create call-to-actions that facilitate people to convert.
6. Blog writers
This type of content writer knows the art of creating engaging yet informational content. They are well-aware of creating pieces that captivate the target audience. People generally find blog posts quite entertaining. This type of content increases the organic traffic of a website. So, businesses usually hire blog writers who implement SEO best practices. It allows them to benefit from greater leads and eventually sales.
7. Technical writers
Technical writers specialize in converting highly complex technical topics into readable copies. Some of them also possess a good knowledge of tech, science, and math-related concepts. They usually satisfy people’s doubts about how to use a particular product or its parts. To increase the value of their content, they talk with industry experts. So, it helps them make accurate content.
The Top Skills of a Content Writer
Content writers write for various domains. So, they need to possess a variety of skills that helps them to write effectively for diverse sectors. If a beginner or novice happens to look into the content writer skills, they might feel it’s a lot. But all it takes for a person to possess all these qualities is a lot of practice.
- One of the first skills that content writers need is the ability to investigate a topic deeply.
- A robust grip on spelling, grammar, and writing style is another crucial requirement.
- Writers should also be able to write quickly so that they can meet client deadlines.
- It’s also essential for them to excel in writing in different tones of voice and on a variety of subjects.
- Writers should be creative so they can make their pieces more engaging.
- Content writers should also have good industry knowledge.
- They should be well-versed with SEO best practices.
- The writers should have great editing abilities.
- Content writers should be well familiar with diverse social media platforms.
Why are Website Content Writing Services Crucial for Businesses Today?
Quality content writing results in more conversions and loyalty of the customer base. Thus, it sets the base for business growth. It is imperative in the digital world of today. Here are some major reasons for businesses to hire content writers.
1. Impart value to your audience
Every piece of information on a website should be of much use to your audience. If the content that you put on it is not well-researched, people won’t find it useful. As a result, they won’t engage with your services. Today, due to the rise of competing brands, there’s an excessive amount of information online. If you want to provide value to your readers and drive them closer to your brands, you must work with writers who create insightful content. Such pieces are scannable and have accurate information.
2. Increase brand visibility
Everything you write on a website plays an important role in creating your online visibility. Search engine optimized content with relevant keywords appeals to search engines like Google, Bing. If the content isn’t optimized, the site will simply get lost among millions of similar ones. Content writers are deeply acquainted with the techniques that will result in more people coming to a website and reading its content.
3. Always remain updated with content
Content development cannot happen in an hour or two. It takes considerable time to brainstorm, plan, and write. A content writer takes responsibility for all the content requirements. They work systematically by creating calendars and writing content that suits the preferences of your target audience. So, you can be sure that you will never run short of fresh content.
4. Find content based on SEO best practices
Search engines keep changing their algorithms to ensure that searchers get highly focused results. SEO-savvy individuals of a content writing agency know how the various algorithm changes impact business content. They keep altering their strategies as per the new changes. Thus, brands always receive content in line with search engine rules.
After reading this blog, you won’t question what is a content writer. You also know how important they are for business growth today. These writers are passionate about content writing services. They also have good domain knowledge. So, if you haven’t yet thought about working with them for your brand growth, it’s high time for you to do so.