Any business owner needs to know how to write a description of a service that makes customers want to learn more. But it might be hard to write service descriptions that are both useful and compelling. Because of this, we’re here to help. This blog post will show you how to develop descriptions of your services that will make people want to buy them. We’ll talk about crucial things like how to identify your audience, how to find your customers’ pain areas, how to use lists and headings, and how to add testimonials. By the end of this article, you’ll know how to develop descriptions of your services that stand out and make potential customers want to act. You can also get aid from a good content writing agency if you want to develop better service descriptions.
What is a service description?
It’s a type of marketing copy that tells visitors why they should buy a product after they read important information about the product’s details, features, and benefits. For a better description, write what you would want to know if you were a website visitor. Do some in-depth research on your competitors to find out what they’re missing and what makes you different.
About 90% of people who shop online do research on a product before they buy it. Every customer wants to know as much as possible about the products. So, I’m going to give you an overview so you can write descriptions that work well.
What is the Importance of Service Description?
A service description is important because it allows people to know what they are getting into when they buy an item. If you have never used a product before, then it would be very helpful to know how to use it right away. This can help them get the most out of their product or service in the long run and save them time and money.
How to Write a Service Description
Here are 9 things from the experts at content writing services to think about when writing descriptions of your services for your website:
Know Your Audience
You should think about who your buyer personas are before you even start writing content for your website. Think about what makes them want to buy, what problems they want to solve, what might stop them from buying, and what will make them choose you. HubSpot has a great template that you can use to organize your research on your customers and make your own buyer personas. Then, you can use these buyer persona outlines to help you write service descriptions that are all about the customer.
Avoid industry jargon
Don’t forget that not everyone knows as much about your business as you do. Use the words that your customers would use to describe what they need, not what you think are the “right” words. This is also what they will type into search engines. Keep things simple. Your readers don’t need to know the ins and outs of technical details of how you work. They just need to know that you’ll get them what they want.
Find The Pains of Your Customers
Using what you know about your personas, figure out what your customers’ biggest problems are and how your services will help them solve them. This will help you make a more convincing pitch because the reader will see right away how your service is the answer they need.
Talk to the person reading. Engage with them by making them the center of attention instead of your company. Use “you” and “your” instead of “we,” “I,” or “us” in your sentences.
Use lists and headings
We already know that people scan web pages, so make sure your services are easy to understand so that your readers can get all the important information. Use subheadings to break up the text. Readers will scan these to find information that is important to them, and then they will read the information under these headings.
Putting important information in bullet points keeps it from getting lost in the middle of a paragraph.
Using whitespace to help readers find their way around the page and make sure they don’t get lost in big blocks of text.
Features vs benefits
Make a list of the features of your services and how they lead to benefits. A benefit could be something you help your customers get or something you help them stay away from. In other words, how will the customer feel after using your service? What will they get out of it? Think about how your service makes their life better, easier, cheaper, or more fun, and use that to make your text more appealing.
Include a testimonial or case study
Consider putting in a quote or short testimonial from a customer who has already used your services and liked them. This shows your leads real-life examples of how you can help them reach their goals and shows that you can do what you say you can do.
For example, if you are a copywriter, you might do things like write blogs, on-page SEO, online articles, etc. as part of what you do. But your client would get more web traffic, more credibility, and better search engine results if they did these things. Do you get it?
Provide specifics
How many times have you seen the words “leading [provider]” or “your city’s best [service provider]”? Who, exactly, says that? Read over your descriptions again and underline any phrases that sound too common. What can you say instead that makes your offer more real and believable? Use deliverables that are based on facts and cut out the fluffy marketing talk. For instance:
Instead of saying “efficient service and fast turnaround times,” you could say “All inquiries are answered within 24 hours.”
Instead of saying, “We help our customers do X, Y, and Z,” you could say, “For the past ## years, we’ve helped over ## companies earn an extra $##.”
The case is much stronger!
Make a page for Each Service
If you want to improve your SEO, you might want to give each of your services its own page on your website. This lets you change the URL, page title, headings, and keywords on each page, making it more likely that you’ll show up in search engine results for those terms.
Should I set prices or not?
There are a few things to think about when deciding how to show prices on your website, but in the end, it all comes down to what you like and what works for your pricing model. Many people like it when you put the prices up front, and it also helps you get rid of people who aren’t ready to make an immediate financial investment. But we know that prices can change quickly, so it’s not always possible to show exact prices.
You may also not want to share this information with customers and competitors. In either case, make it easy for people who are interested in your services to get in touch with you on your services page. This can be done by giving clear contact information.
Remember to write your product descriptions like a sales pitch. This could be the first time a potential customer sees your business, so what do you want them to think? What would you tell them in person to convince them to use your services? You put that on your website, right?
Summing Up
In the end, a service description is one of the most important ways to tell potential customers about your products and services. By writing service descriptions that are detailed and convincing, businesses can get leads and, in the end, make more sales. If you use the tips in this blog, you’ll be able to write service descriptions that engage your audience and get them to buy. So, let’s jump in and start writing interesting service descriptions or hire professionals from content writing company.