The product description should be so captivating that it should get the reader hooked. They should only leave the page once they have added the product to the cart and completed the sales.
We offer high quality product description writing services that align with your goals and get you what you expect out of it.
Our product description writers will spend a substantial amount of time to understand your brand and style. Once they get a hang of it, you can expect some amazing product pages with the right tone to have a great impact on the target audience.
Product description is not just about explaining a product. It also means to have a strong call to action so that the rate of conversion increases. We make sure that our team writes captivating content for you.
We don’t do boring product descriptions. Even though it is just text, we try to keep it as interesting as possible and add various elements. With us, you won’t just get a conventional paragraph. The description will include bullet points, short descriptions, specifications, and other things as per the product to keep it attention-grabbing.
If you get your description written by someone who has no idea about the product then the audience is going to figure it out eventually. Our product services description writers take time to understand your product and they highlight the key features. It does not only offer a better user experience but it also increases the conversion rate.
When it comes to product description writing services, there are so many similar categories that it can confuse anyone. However, with us you don’t have to worry about it as the professional product description writers know that they are doing.
We can write descriptions on different industries like
You can’t just wake up and write a product description and expect it to work. There are few things that should be kept in mind so that the description is optimized properly and has a better effect.
We have a professional approach and it reflects in our product description writing services. You will notice it for yourself once you opt for it.
It is vital to keep the target audience in mind before writing not just a product description but anything else too as they are the ones that we are writing for. We make it a point to define the features that would be appealing to the target audience.
It starts with understanding the buyer persona that is a breakdown of the characteristics of the potential buyers. It helps to understand that which feature will interest them the most.
It is very important to keep the following questions in mind before you start with the product description writing process:
You should make it a point to share the key benefits of the products so that we can build a product copy around it. When a person reads about the product, all they have in mind is that how is it going to benefit them?
How is it going to be a value addition in their life? All this is answered by highlighting the benefits of the products. The buyer will have nothing to do with the basic features that they can get somewhere else that too at a cheaper price.
We ensure to show your product in the spotlight and show them how they are going to benefit from it and improve their life.
A good product description covers almost everything. It should be able to deliver the apt details, its benefits, and have a touch of emotions. We all know that emotions have a great hold on the buyer behavior and this is what we have to take the leverage of. The product description is a nice way to do it.
It is very important to add life to the words if you want them to work. It shouldn’t sound too robotic or else it is going to be very boring. Forget about buying the product, people won’t even spend time in reading the whole thing.
It should sound natural, something you would say in a conversation. If it sounds off then you need to change it.
This is important so that the audience is able to connect to your product and eventually, end up buying it.
A good and well-written product description is the marketing copy that elucidates what a product is? what are the features of the product? why it’s worth purchasing? and other related points. The main objective of a product services description is to provide patrons with significant information about the features and advantages of the product so they’re compelled to buy. But only highlighting features tells the user this is the perfect product they’ve been seeking for. In most cases, they already know. So, try to say to them that it can easily solve their problem convinces them that it is an ideal solution for them.
And that’s precisely what a good product description must achieve.
Now before you sit down to write or rewrite descriptions for your products, here are few characteristics that you must keep in mind while doing so:
First and foremost, your content requires talking to your potential buyer. It needs to comprise all the relevant information he or she would be seeking for but also, you require to highlight in content that you know who he or she is, write it in a simple language he/ she uses and consist of the words that would make him/ her buy.
One of the most common blunders numerous eCommerce owners make is only elaborating the attributes of a product in a description. No doubt, these are very important but your product description must convey to your visitor or potential buyer what makes the product so special and what are the advantages of using it. In addition, it must tell them how to use the product and how it could resolve their problems relating to it.
Language is an extremely influential tool. Some fascinating words not merely carry a strong message but also help in inspiring folks to take action. In sales and marketing, those particular words are usually referred to as power words and are quite frequently used by content writers and copywriters to motivate their readers to buy. Such words are Accomplish, Guaranteed, Convenient, Absolutely, Powerful, Instantly, Essential, Exciting, Achieve, Improve, Proven, Quick, Strong, Unique, etc.
Stories are very influential. They are also absolutely memorable. They are simple to read and if written well, appealing. Quite the opposite from the uninteresting sales copy you read so much of online.
With good and real stories, you have an opportunity to draw your buyers’ attention and tell them, in a very passive, modest way the attributes of a product and how it can help the buyer’s life.
Furthermore, you can truly demonstrate how the product can be used to resolve the buyer’s problems.
Last of all, no one wants to read lengthy copy, fact. Yet, in order to comprise all the relevant information that you need in your product description, it needs to be lengthy. So, format it in a way that it can be effortlessly scanned by the buyer.
Try to use proper bullet points, lists, highlights, text in bold, and several other formatting tools to highlight the most significant factors of the copy. This way your potential buyer will have an option to swiftly decide whether this is a product for them and quickly move on in the buying procedure.
A good product description can be the reason why your outlet is getting those orders or not. Obviously, it is not the only reason, though, it is what can motivate your visitors to take action on your outlet. Or at least make the experience unforgettable so they come back again and again.
In aggressive competition today, you can’t easily sell a product without promoting that to popularize at the desired level. Most manufacturers as well as eCommerce companies therefore always value the need for artistically written product description writing services with a core objective to seek the attention of prospective patrons. It is the major reason that the demand for such efficient content solutions is sought after everywhere.
We, at PNJ Marketing, have accomplished numerous such projects. Our experienced and talented writers have been much-admired for writing unique short pages to accomplish such exact needs. Our writers serve a broad array of clients ever since we delved into the content developing industry. Also, we proudly say that product manufacturers and distributors seeking for online product description writing services always approach us just to develop short content for them.